Bernard Yeung, MBA
Senior Vice President of Sales and Marketing
Bernard Yeung is the Senior Vice President of Sales and Marketing at CannTrust, overseeing all marketing, recreational retail sales, medical call centre, and new vertical channels.
Prior to joining CannTrust, Bernard was the Director of Marketing for Brown-Forman Canada where he led the national strategy for all brand, trade and field marketing initiatives. He oversaw the marketing execution of some of the most storied global liquor brands including the iconic Jack Daniel’s, Finlandia Vodka, El Jimador Tequila, Woodford Reserve Bourbon, and the Canadian-made Collingwood Whiskey.
Bernard has applied his skill and experience developed from his nearly 20-year career in various sectors including Consumer Packaged Goods, Food and Beverage, and Pharmaceuticals, to help build CannTrust’s various brands and to introduce new innovations to market.
Bernard received his MBA from Wilfrid Laurier University and an Honours, Bachelor of Commerce from York University specializing in Marketing and Management.